Web Platform & Marketing Site

The extension needed a real web platform for signup, billing, account management, and SEO-driven growth. I architected the Next.js site from the beginning while also working the extension in year one; after that I focused on the website full time. A designer joined around the same time — I paired with her so the design system would transfer cleanly into the component library I chose.

Company product video — context for what Toucan is, not a UI walkthrough of my work.

Product overview video

Title

Senior Software Engineer I → II (early engineer)

Context

Architected the site from day one; primary focus after year one as the team grew to 30.

Scope

Next.js platform, component library, marketing performance, experimentation, and mentorship as the web team scaled.

There was no production web platform for signup, billing, or SEO — and the public marketing site eventually scored 35 on Core Web Vitals, blocking organic growth.

• Next.js website

  Problem

  No in-house site existed for signup, billing, or account management.

  Fix

  Architected and built the platform from scratch — homepage, dashboard, subscription, and login/signup flows.

  Result

  Web surfaces handled signup, billing, and marketing traffic as the company grew.

• Component library

  Problem

  UI was inconsistent without shared primitives aligned to design.

  Fix

  Picked the component library and paired with a new designer so the design system transferred cleanly into code.

  Result

  Developers shipped consistent UI faster as the team grew.

• Marketing site performance

  Problem

  Core Web Vitals on the public marketing site scored 35 — LCP, JavaScript weight, and late-loading fonts and layout hurt SEO.

  Fix

  Optimized first paint — lighter JS, faster LCP, and fixing assets that loaded a beat late and tanked the score.

  Result

  Marketing-site Core Web Vitals improved from 35 → 98, supporting SEO-driven growth.

• A/B testing infrastructure

  Problem

  Acquisition and retention decisions lacked experiment data.

  Fix

  A/B testing infrastructure feeding the product team.

  Result

  Data that drove subscription growth.

• Mentorship and hiring

  Problem

  A growing web team needed hiring signal and junior support.

  Fix

  Mentored junior engineers and conducted employment interviews.

  Result

  The team could hire and ramp people as it scaled to 30.

The company reached 13M lifetime page views and 1M+ users — metrics I attribute to the product, not solely to my work. I architected the Next.js platform from scratch and raised marketing-site Core Web Vitals from 35 → 98 by fixing LCP, JavaScript weight, and late-loading fonts and layout.